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Over 70% of business to business phone calls still come from land lines

Mobile phones have become so common and ubiquitous in society, you could be forgiven for thinking that all phone calls are now made from mobile phones. And while this may be the case with for your everyday person making phone calls, businesses are still overly reliant on fixed lines.

Research shows that over 70% of all business to business phone calls come from fixed line rather than mobile – showing how important it is not to ignore fixed lines.

Why fixed phone line still matters for your business:

  1. Leveraging off existing infrastructure

A lot of investment – both time and money – has gone into building up existing fixed line infrastructure. With the majority of businesses still inherently bricks and mortar, they are simply not as mobile as their customer base and using the existing infrastructure for phone calls makes sense.

  1. Quality:

Land lines generally offer better quality voice calls compared to mobile phones with poor reception often being an issue even in metropolitan areas.

  1. Cost:

While many mobile plans now offer unlimited phone calls, this can still cost you from $30.00 – $120.00 per month depending on your plan, service provider and phone. Remember you will generally also be required to pay for phone itself as well as pay for data.

Compare this to some fixed line providers who may charge as little as $10.00 per month for unlimited mobile and land line calls in Australia.

So before you decide to give up your fixed line or focus only on mobile, have a think about how many phone calls you are making or receiving to fixed lines. You may be surprised at the results.

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