We have recently rolled out a great new feature that will allow businesses to obtain their customers’ primary phone numbers in countries that this is usually not possible due to restrictions.
Customers who are using services in regions which prohibit the overriding of the caller number, can now use this feature to uniquely identify the calls from their customers- rather than viewing all calls coming from one generic Delacon number (which has been the case prior to this feature being introduced).
So how does it work?
Delacon sets up a pool of unique numbers that keep rolling throughout the day. These numbers are the “caller numbers” in the outbound leg of the call. The amount of numbers needed usually depends on call volumes.
For example, if the pool consists of three numbers in total, this is what the structure would look like:
Inbound call 1 -> Delacon OB number 1111 -> Delacon Customer receives call from 1111
Inbound call 2 -> Delacon OB number 2222 -> Delacon Customer receives call from 2222
Inbound call 3 -> Delacon OB number 3333 -> Delacon Customer receives call from 3333
Inbound call 4 -> Delacon OB number 1111 -> Delacon Customer receives call from 1111
Inbound call 5 -> Delacon OB number 2222 -> Delacon Customer receives call from 2222
Inbound call 6 -> Delacon OB number 3333 -> Delacon Customer receives call from 3333
Additionally, Delacon simultaneously sends data of the call received to the customer’s URL via webhook. The data sent includes the caller’s number, the Delacon number and the time of call. Together, these three pieces of data can pinpoint the caller’s primary number by connecting the time of call, customer’s primary number and designated Delacon number. This enables business to match and identify their callers and then tailor any strategies they may have accordingly. It’s a process that adds both convenience and transparency- opening the door to greater marketing, sales and operations possibilities.
Ways in which business match this data can differ, with the most common and simple avenue being matching via their CRM systems. This can be done quickly and effectively in almost real time.
Alternatively, matching can also be done in offline mode if real time data is not required.
Delacon has also developed an additional way that clients in restricted areas can obtain their clients’ caller ID. This is via DTMF tones being sent directly to the clients’ PBX phone systems seconds before a call is connected.
If your country has caller ID restrictions and you would like to find out how you can start using our caller ID product, please don’t hesitate to get in contact with the Delacon team today!