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Suncorp and Delacon call tracking case study 2020

Using Delacon solutions, Suncorp has been able to realise a 14% increase in ROAS and a 16% decrease in CPA

Suncorp was effectively tracking and measuring sales and the customer journey through its online digital channels. However, with a high percentage of sales conversions occurring via the telephone through its contact centre channel, it wanted a solution that could accurately attribute and measure how existing and potential customers engaged and converted with its brands as a result of paid media activity.

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